Publication Plan

Publication Plan

Title: LOUDER

Positioning statement: For people who love to party!

Frequency of publication: Monthly

Price: £2.99

Distribution: Newsagents, supermarkets, music shops, clubs, and online

Rationale: The approach of the magazine is very much from the fans perspective. There articles and interviews will focus on want to know and ask. Also to give readers the latest on the favourite singers and dj’s.

Style: An informal and use of slang style of writing, the magazine is for all dance music fans so normal vocabulary will be used.

Regular Content:

1. Favourite Dj of the month
2. Louder mail
3. Editors letter
4. Louder.net : Biggest dance music website in the world
5. Puzzles and competitions
6. Question time- Your favourite artists answer your questions
7. Louder’s Gig Reviews
8. “Arts”gallery – Latest pictures from the biggest events
9. A day in the life of...
10. Gig Guides

Feature content:

1. Top 10 clubbing destinations
2. Calvin Harris comes to Liverpool
3. Ibiza takeover for the summer
4. Tribute to Dj AM
5. Win free tickets for Creamfields
6. The history behind dance music
7. Exclusive Afrojack interview
8. Top 30 songs to listen to before a night out
9. Salt and Pepper on their hit record
10. Get the new Dre Beats
11. Essentials for festivals
12. The new school
13. LMFAO’s words of wisdom
14. Vote for your favourite nightclub of 2011
15. Guettas climb in the music business
16. The Swedish house mafia- how the group came together
17. Cream- behind the scenes
18. Don’t stop the party – closing parties
19. Top 10 legendary anthems
20. Laidback Luke bares all
21. Palmer- behind the music

House style
Coverlines: Era demi ITC
Headlines: Franklin gothic heavy
Standfirst: Franklin gothic Medium 14pt
Captions: Franklin gothic Medium 8pt
Features first paragraph: drop capital Franklin gothic heavy 5 lines deep
News first paragraph: first line in bold capitals
Body text: Calibri (body) 11pt
Colour scheme: Green, Pink, black, white